Search Engine Marketing | What is a Blog Directory? By Mike McCoy

Building up a readership for a blog requires getting plenty of links to the blog for others to follow as well as placing the links in a place where blog readers are likely to find them. A blog directory can accomplish both of these things. By registering a blog address into a category on a blog directory, a blogger can expect to build traffic and page rank.

Blog Directory Categories

The category that you choose for your blog is one of the most important parts of registering for a blog. The search within a blog directory is generally used to search through the categories of blogs. People who have business blogs will search for other business blogs in order to read what others are writing and to market their own blogs through comments.

Choose the best category you can in order to maximize the number of people who will be interested in seeing you blog once they find it in the search. With search traffic alone you can expect to find new readers in each blog directory that you register with.

Blogging Groups

Within each blog directory are blogging groups based around categories of blog topics. Most directories allow any member of that directory to start up a group. These groups help bloggers to socialize with one another, to send mass messages to their group members and to network to build up their readership.

By joining several blogging groups and starting one of your own, there are many ways to keep readers interested in what you have to say. With your own group, you can send out messages to other members to alert them to something new on your blog that might interest them. You can also create discussion messages that will interest other bloggers in the discussion and therefore interest them in what else you write.

Creating Back Links

Even if you don't have the time or interest in blogging groups or networking with other bloggers, each blog directory also offers another perk. With a back link on a blog directory, a blogger can expect their site's page rank to rise. By joining many directories, all of these back links add up to a strong marketing plan that scatters links across numerous sites.

With these links in place and plenty of other directory members to click on them, a blog will soon find its page rank increasing and its readership increasing at the same steady pace.

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